What Is A Landing Page?

A landing page is any page where traffic is sent specifically to prompt a certain action or result. It is a targeted page about a single product or service where that product or service is covered in great detail versus. This page may even look like it's own website specifically about the targeted product or service. Landing pages can be part of the same site as your main site, but more specifically have their own domain name or sub-domain name singling out the landing page's contents.

A landing page also makes it much simpler to navigate directly to exactly what the customer is looking for. Instead of having to navigate a large site, often making many clicks (which risks losing the customer to aggravation, another site, or just plain forgetting their goal) they find all that they need right there in one click to get to your landing page.

"Life Is Like A Golf Course..."

Think of a golf course… You tee off and attempt to get the ball (prospect) to the green (a landing page) as quickly and easily as possible without getting caught in hazards (distractions from other parts of your site the prospect is uninterested in or competitor's websites) and losing a sale. Once you get the ball on the green, you simply putt it into the hole (desired action).

Each hole is like a different product or service you are trying to get a customer to, as having multiple landing pages for your main goods or services. Your products and services together make the golf course of your web presence, so keep the hazards to a minimum and your greens large and manicured to maximize your profits. Even if they decide not to make that final putt and purchase your product they may come to your club house (main site) for a nice drink! Contact us to find out more about how landing pages can help you!

Target Marketing At It's Best:

Examples of how landing pages are used:

• Traffic is sent from a pay per click (PPC) search marketing campaign (such as Google AdWords) to multiple landing pages optimized to correspond with the keywords the searcher used.
• Traffic is sent from a banner ad or sponsorship graphic to a landing page specifically designed to address that target audience.
• Traffic is sent from a link in an email to a landing page designed to prompt a purchase.
• Traffic is sent from a blog post or sidebar link to a landing page that pre-sells affiliate products or encourages an opt-in to a sub-list.

Landing pages help close more sales because you send people to pages that deal with exactly what you targeted them for to begin with.

If your sending your prospects to you main web page your missing the boat.

Think about sending them to a Landing Page and you will have a better chance of making a hole in one.

Give Us A Call And Will Show You How To Set One Up!

407-230-9096