Just What Is Search Engine Optimization And Why Do I Need It In My Internet Marketing Strategy?

Search Engine Optimization (or SEO) is a combination of many tasks that help get your site to show up higher when someone types a keyword or key phrase into a search engine such as Google. They type the word, the search engine checks it's database of sites that match and compares them to relevance, and returns the results in order of most to least relevant.

Why Should I Use Search Engine Optimization?

Well, the simple answer is because you want your site to be seen. You can have the greatest product; best way to get it; a wonderful, easy to use site; and best service available, but if your site is not optimized, it is not likely to get found. Website optimization is a MUST.

How Do You Do Search Engine Optimization?

There are a large number of tasks that are done in search engine optimization to help a site rank higher in a search engine. There are also a number of "cheat tricks" designed to fool the search engine into giving you a higher search engine rating. We do NOT do these cheat! They are unethical and can also result in getting your site booted from the search engine results all together.

Optimizing a website for a search engine is tricky. There are ways to optimize it correctly, but if you do it slightly wrong you can get penalized and rank lower in your search engine results. We take pride in our search engine optimization plan, we optimize without penalize.

What Factors Directly Affect Search Engine Optimization?

A few items that affect search engine optimization:

• Relevant keywords and key phrases in meta-tags and content
• Internal linking
• External linking to relevant pages
• Incoming external links from relevent pages
• Incoming external links from high ranking pages
• Titles
• Formatting
• Updating and addition of pages
• Image alt tags
• Much more

As you can see, there are quite a few factors just in the ones listed above. Even these listed take a large amount of time, but can HIGHLY affect your sites ranking. Of course, if done incorrectly, they can have a negative effect on your ranking, therefor costing your business.

So You Can Guarantee Me The First Ranking In Search Engines?

Short answer "No". And if anyone tells you they can... RUN, and run fast. Many companies that "specialize" in search engine optimization will charge a LOT of money with guarantees that they will get you at least a certain ranking. Truth is, it is not possible to tell how high you will get on a search engine.

We spend a lot of time optimizing our sites to get our clients the highest possible rating, and have had great success, but we will NEVER guarantee you any ranking. We know many of the ins and outs of search engine optimization and use these as part of our Internet marketing strategy to hely you get found.